01Selected experience
BUFFALO JEANS
Paid growth built to convert.
6×reported revenue-to-spend performance across a high-volume retail program
Campaign strategy · Paid media · Optimization
Visit Buffalo JeansIndependent creative + growth studio Montréal / Worldwide
Make itKiller.Keep itCool.
Strategy, campaigns, content and digital experiences built to earn attention—and turn it into action.
15+Years in marketing + culture
SIX-FIGUREYearly media programs managed
BRICK → AIWEB3 → CRYPTOFrom brick-and-mortar to intelligent systems and digital ownership
∞Curiosity for what comes next
01 / Selected work
Proof over promises.
Strategy, growth and creative work across retail, design, education, entertainment and emerging technology.
02Selected experience
HUK GEAR
Performance marketing at retail scale.
AT SCALEsix-figure yearly media programs with record Black Friday performance
Media strategy · Scaling · Performance creative
Visit HUK GEAR03Selected experience
CIOT
One social voice. Two markets.
+63%reported reach growth over six months
Social strategy · Content · Analytics · EN / FR
View @ciot195004Selected experience
CONTINENTAL
A smarter marketing operating system.
360°marketing leadership across people, process and performance
Strategy · Team leadership · Digital operations
View the redesign05Selected experience
LIZZIFY / Z11VFY
Music, culture and a living 3D universe.
60+weeks creating and curating content—with 27K+ YouTube subscribers built during an early growth run
Music + culture · Content creation · Curation · Interactive 3D website
Enter LIZZIFY06Selected experience
A local lesson brand built to grow.
10×follower growth while doubling the client base
MontrealDrumLessons.com · Web creation · Social strategy
View the website07Selected experience
NFTs / FIRSTSSS
The future, framed by ruins.
FIRSTFIRSTSSS was promoted among Pompeii’s ancient ruins—a campaign built on contrast: history carved in stone, digital culture built for what comes next.
Pompeii, Italy · NFT campaign · Album worldbuilding
View the FIRSTSSS release02 / About
Strategy
with rhythm.
Paul / Artistry in motion
Two degrees. One artist's instinct. One studio.
Paul holds two degrees—one in computer science and one in marketing—and built an award-winning career as a recording artist and touring drummer.
Computer science taught him to build systems. Marketing taught him to move business. Music taught him to move people. All three fused into KILLER.COOL: one lean studio where technology, strategy and artistry work as one.
More about PaulMTV EMAAward winner · Liverpool
WORLD ×3Toured the world three times—from Australia and back
MONTRÉALLocal roots. Global perspective.
03 / Let's talk
Let's make
the next move.
Have a brand to grow, a campaign to sharpen or an idea that needs a real shape? Tell us where you are and where you want to go.
Start with a free first conversation.